I build complete visual identities that tell your story at a glance. Logo, color palette, typography, brand manual, and institutional applications consistent across all channels.
Experience driven and creative
product designer.
I’m a Senior Product Designer with 10+ years of experience designing digital products that balance user needs with business impact.
I specialize in UX strategy, design systems, and data-driven design, helping teams turn complex problems into intuitive, scalable experiences across web and mobile platforms.
About me
Great design goes beyond visuals.
It creates accessible, intuitive, and measurable experiences that solve real user problems. I focus on crafting purposeful interactions that balance user experience, business requirements, technical feasibility, and long-term UX success.
Throughout my career, I’ve worked with global companies like EPAM Systems, contributing to products for brands such as Walgreens and Harley-Davidson. My work focuses on improving usability, accessibility, increasing engagement, and aligning design decisions with measurable outcomes.
Beyond execution, I’ve led design initiatives, mentored designers, and collaborated closely with product and engineering teams to deliver high-quality, user-centered solutions.
15+
Years Of Experience
10+
Products Launched
Barranquilla, Colombia
EPAM Systems - Freelance available
Spanish (native) · English (professional)
Figma · HTML5 · CSS · React · IA Augmented
Services
Services & Solutions
AI Stack
AI Integrated Workflow
Focus more on the ideas, not the process.
Claude
Pixel-perfect conversion of your designs and follow-up though the handoff process.
Gemini
Pixel-perfect design crafted for accessibility and optimized for conversion.
Codex
Improved workflow that includes now development by using AI coding agents.
Portfolio
Recent Work
mobile app redesign, nps increase
Led full UX overhaul of the Walgreens mobile app, restructuring information architecture and core task flows. Outcome: NPS -3.2 → 58, task completion time -25%, cart abandonment -18 pp.
🌍 International (USA)
new Support page experience
Designed a self-service support experience focused on reducing friction and minimizing the need for manual intervention through clearer information architecture, contextual guidance, and streamlined issue resolution flows. Outcome: support requests reduced, task completion improved, faster issue resolution, and increased user satisfaction and self-service adoption. Established reusable support and help-center UX patterns to improve consistency and scalability across the platform.
app design, B2c, B2b, saas, product platform release
Reduced cognitive load in complex data dashboards through progressive disclosure and improved data-trust signals. Outcome: SUS 75, daily active use +45%, data errors -50%, user confidence in data +80%. Established reusable UX pattern libraries
🌍 International (USA)
B2C B2B web page design
Designed end-to-end UX for the LiveWire connected vehicle platform, overhauling navigation and content hierarchy. Outcome: session duration +35%, engagement & conversion +22%.
🌍 International (USA)
SAAS
Designed and handed off the new platform for credit analysis and approvals for the employee fund of Grupo Exito. Reduced time on task by 50% and approval analysis by 45%. Increased user adoption, discoverability and overall perception of the platform for applicants and for analysts.
Career path
Work Experience
10+ years of continuous evolution in design, technology, and strategy.
2022 — Present
Current
Senior UX/UI Designer
EPAM Systems - Colombia (Remote)
• Walgreens — Mobile Experience Redesign: Led full UX overhaul of the Walgreens mobile app, restructuring information architecture and core task flows. Outcome: NPS -3.2 → 58, task completion time -25%, cart abandonment -18 pp. • Harley-Davidson LiveWire — Connected Platform: Designed end-to-end UX for the LiveWire connected vehicle platform, overhauling navigation and content hierarchy. Outcome: session duration +35%, engagement & conversion +22%. • Cotality Araya — Data Visualization Platform: Reduced cognitive load in complex data dashboards through progressive disclosure and improved data-trust signals. Outcome: SUS 75, daily active use +45%, data errors -50%, user confidence in data +80%. • Established reusable UX pattern libraries and contributed to scalable, token-based design systems across client engagements. • Embedded in cross-functional squads (product, engineering, data science) using dual-track agile; facilitated design critiques and stakeholder alignment sessions.
2021 — 2022
Lead Product Designer
Personal Soft - Colombia (Remote)
• Led UX strategy across a multi-product suite: time-on-task -70%, user satisfaction +40%, product adoption +80%. • Defined and enforced design standards and component libraries, reducing design-to-development handoff cycles by standardizing tokenized patterns. • Acted as design director across product teams — ran user research, usability testing, and stakeholder presentations.
2021
Senior UX/UI Designer
Level 60 Consulting - Tenessee (Remote)
Led UX design for multiple simultaneous web and mobile projects; translated complex business requirements into user-centered solutions. Partnered with C-level stakeholders to define product direction and prioritize roadmap features based on user research findings.
2021
Senior UX/UI Designer
Sagapixel - New Jersey (Remote)
Conducted UX audits and executed redesigns that improved engagement metrics across client properties. Delivered research-backed design recommendations using usability testing, heuristic evaluation, and competitive benchmarking.
2011 - 2021
Creative Director / Design Lead
Internacional De Medios - Colombia
• Led multidisciplinary design teams of up to 9 members across digital products (apps and web) and media. • Directed digital product design strategy, improving audience engagement through data-informed design decisions. • Built scalable workflows and design processes enabling cross-team collaboration across concurrent projects.
2007 - 2011
Creative Director
Canal ZOOM - Colombia
• Led branding, motion design, and visual identity projects for broadcast platform. • Managed creative team output and execution quality under live broadcast constraints.
Contact
Let's talk about your next project
Available for freelance projects and international remote work. If you have an idea, write me directly.
enriqueatorresm@gmail.com
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